Introducing… Chris Pitcher, Redburn

7th February, 2024

Three years on from the pandemic, Chris’ presentation will map the performance of gin consumption, focus on the recent evolution in consumer trends by the key markets, and summarise where we are in the investment cycle.

While there are some compelling structural reasons for gin’s recent renaissance, he will also look at some of the challenges potentially facing the industry.

Chris has been writing investment research on the global distilled spirits industry for over 20 years. The role combines his fascination with history (in a previous report “The Third Golden Age” he charted the development of the Scotch industry since the 1700s) and the challenge of modelling and forecasting both industry and company performance. Chris is a liveryman of The Worshipful Company of Distillers.